Gov 2.0 Innovation » Alan W. Silberberg » Your reputation is up to you, or is it?
Your reputation is up to you, or is it?

Remember those old AOL commercials on TV, the”You’ve got mail” campaign? It was wildly successful as a marketing slogan, as a commercial, and even as the title of a movie.

Times change. Social media is no longer just a buzzword, but really a part of daily life. It might even be like a utility in the near future, something the average person literally cannot live without. Now the new thing is a play on the old one, “You’ve got Klout.” Or do you? Or do you have Peerindex? Do you know your grade on Grader? Do you know what your Kred is? Do you know what Crowdbooster tells you?

For example:

Crowdbooster Dashboard – Your Tweets

It’s ok, most people have no clue. But you need to get a clue. It might seem like fun and games as in the social media stock market “Empire Avenue.” But the reality is people are watching. Employers, potential employers, clients, friends, enemies, ex-spouses, competitors, the police, governments, and of course giant database companies. It is like credit scores were maybe 25 years ago: they mattered but they did not rule your life like credit scores such as FICO do now. Social media influence and “credibility” are of increasing importance. So these scores, whether real or gamed; whether you subscribe or not, matter.

Klout did it again. They went and changed everyone’s numbers. Yes, everyone, even if you are not registered with them. They still monitor you, like a credit rating agency in real life. But most of the other analytical tools that measure social media don’t change as radically or as often as Klout. So what? Consistency is the key to listening and monitoring. These changes affect people’s reputations and people have little direct control over how those changes directly affect them. Klout risks losing market credibility with such wild changes to peoples numbers, without any charts showing historical records and how those numbers changed according to algorithmic changes as opposed to changes in the users social media behavior.

People are upset as evidenced by the thousands of tweets and posts on facebook; at least who follow this or care. But it affects all of us; at least all of us using the internet. It affects all of us with an email address attached to any social network, and therefore what people see in Google and Bing searches when they look you up. It really affects us because there are no standards being applied to the social analytics we are talking about, so numbers vary widely between the providers, and as Klout has demonstrated twice in the past 3 months can vary widely within one service.

Think about the big picture. Do not just rely on one of these services, but you should be actively checking on the health of your reputation. There are ways to make changes, but it requires one to pay attention first. You need to. Others are already.

Originally published October, 2011.


22 Comments (Leave a Reply)

  1. Alexandra Maria (November 11, 2011)

    RT @IdeaGov – Your reputation is up to you, or is it? http://t.co/ttOG8qVa #gov20 #brand: Your repu… http://t.co/go121exO #reputation

  2. Safe Browser (November 11, 2011)

    RT @IdeaGov – Your reputation is up to you, or is it? http://t.co/ttOG8qVa #gov20 #brand: Your repu… http://t.co/go121exO #reputation

  3. Price Floyd (November 9, 2011)

    Your reputation is up to you, or is it? http://t.co/PneIAe9Y #brand #reputation #jobs

  4. Price Floyd (November 7, 2011)

    Your reputation is up to you, or is it? http://t.co/PneIAe9Y via @Ideagov #gov20 #reputation #digitalbrand #ecom

  5. nazila (November 4, 2011)

    Your reputation is up to you, or is it? http://t.co/PneIAe9Y cc @fondalo This is the piece I mentioned yesterday. #klout

  6. Robert Caruso (November 4, 2011)

    Nice piece – Your reputation is up to you, or is?? by @ideagov http://t.co/7uZawvzV #Klout

  7. Robert Caruso (November 4, 2011)

    Nice piece – Your reputation is up to you, or is?? by @ideagov http://t.co/7uZawvzV #Klout

  8. Darius Miranda (November 4, 2011)

    Your reputation is up to you, or is it? #reputation #influence #quality #alogrithms?? http://t.co/CfWbbKU8 via @Ideagov

  9. Alan W Silberberg (November 4, 2011)

    Your reputation is up to you, or is it? http://t.co/4MuDD8HU via @Ideagov

  10. Matthew S. Urdan (November 4, 2011)

    Your reputation is up to you, or is it? http://t.co/O2HBtg1B via @Ideagov

  11. Alan W. Silberberg (November 1, 2011)

    Thank you Lucretia. Very good points you make especially about tracking cookies. Worth a whole other blog all by itself.

  12. Lucretia M Pruitt (November 1, 2011)

    I love this summary Alan. I would note though that with Google’s changes to their algorithms, that Klout scores don’t impact your search results nearly as much as tracking cookies on the searcher’s computer do.
    Am I happy with the recent Klout changes? Not so much. But I think it has more impact at the moment on what companies attempting to work with bloggers in the social media space think of you (if you are a blogger) than it does any other significant portion of the online population. But I know that Joe & Co. are aiming to be that influential themselves at some point. I suspect though that Google, Microsoft, and the other search providers are not yet at the point where they are working hand-in-hand with the “new metrics” companies like Klout, PeerIndex, and their competitors.
    I recommend Eli Pariser’s “The Filter Bubble: What the Internet Is Hiding from You” to those who think that Google searches actually return the same results to more than one person these days. :

  13. Alan W Silberberg (October 31, 2011)

    RT @IdeaGov: Your reputation is up to you, or is it? http://t.co/4MuDD8HU #klout #peerindex #grader #crowdbooster

  14. Christopher Neu (October 31, 2011)

    Good stuff from @IdeaGov on knowing your online reputation http://t.co/wCxfn9bP

  15. Sarah Sturtevant (October 27, 2011)

    RT @IdeaGov: Your reputation is up to you, or is it? http://t.co/GDsqUeH3 via @Ideagov #klout #reputation #hr #jobs #media #gov20

  16. giabean (October 27, 2011)

    Your reputation is up to you, or is it? http://t.co/zcCNI6IK via @Ideagov

  17. Alan Hooper (October 27, 2011)

    Brilliant Analysis: “@IdeaGov: @markdavidson I wrote this after our dialog last night and today's changes: http://t.co/oL9sQCQf re @klout”

  18. Mary Erangey (October 27, 2011)

    Brilliant Analysis: “@IdeaGov: @markdavidson I wrote this after our dialog last night and today's changes: http://t.co/oL9sQCQf re @klout”

  19. Mark Davidson (October 27, 2011)

    RT @IdeaGov: Your reputation is up to you, or is it? http://t.co/GDsqUeH3 via @Ideagov #klout #reputation #hr #jobs #media #gov20

  20. Mark Davidson (October 27, 2011)

    Brilliant Analysis: “@IdeaGov: @markdavidson I wrote this after our dialog last night and today's changes: http://t.co/oL9sQCQf re @klout”

  21. Alan W Silberberg (October 27, 2011)

    .@adrielhampton I agree, not good business practice. I wrote this: http://t.co/SHwT6Iv6

  22. Alan W Silberberg (October 27, 2011)

    RT @IdeaGov: Your reputation is up to you, or is it? http://t.co/GDsqUeH3 via @Ideagov #klout #reputation #hr #jobs #media #gov20



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